Our first step is to have a discussion with the client to understand their requirements and the publicity objective. This will enable us to structure a work plan, a budget and the resources required to deliver an effective project. At this step we are also able to identify the target market that the client is interested in reaching and the best way to do that.
We present an action plan and a budget to the client that covers the period of the publicity, the resources required, regulations involved and any other information that will be relevant in assisting the client to make a decision. Any adjustments required are worked out at this point and a contract is drawn to initiate the work process.
At this point, we plan for execution by sourcing for human resources required, permits if any, branding materials and other resources as may be needed. This is done prior to the scheduled publicity plan dates. The client is kept up to date with the progress at all times. Staff training is done at this point.
The implementation period involves the actual work as per the action plan presented. Whether it is a digital campaign, an event, a mall activation, roadshows or any other publicity plan, we ensure that it is carried out according to plan. All reports are presented to the client at the end of the project.